ClickSquared, a premier provider of cross-channel marketing software and services, today announced that it received an Honorable Mention for ClickZ?s Connected Marketing Awards 2011. The submission, titled ?Miami Dolphins' Swim with the Big Fish Thanks to Relevant Email Marketing,? highlighting a campaign in which Dolphins players? jerseys were personalized with individual fan names, garnered the accolade in the Email Marketing category.
Working with ClickSquared enabled the Miami Dolphins to create highly targeted and personalized fan communications, as well as execute lifecycle-based marketing programs based on individual fan preferences to increase fan engagement, engender fan loyalty and drive increased ticket, merchandise and sponsorship revenue.
?We wanted to engage with each fan in an individually meaningful way. Our goal was to create a complete ?fan experience? from the minute they purchased their tickets to the time they left the stadium,? said George Torres, senior director, marketing and communications, Miami Dolphins. ?ClickSquared helped us to create more personalized fan communications and provide individually relevant offers that increased the effectiveness of our e-campaigns. The result was email open rates of 20% to 30% and 30% to 50% click-through rates with some click-throughs as high as 70% among season ticket holders.?
?We are honored to be recognized by ClickZ for email marketing, which underscores our ability to deliver targeted, effective, relevant messages to each and every fan on behalf of the Miami Dolphins,? said Daniel Smith, senior vice president of marketing at ClickSquared. ?With the Dolphins, the real lesson was understanding who the engaged fans were, who the casual fans were, and how to migrate fans to different levels of participation. We wanted to encourage a single game purchaser to evolve to a multi-game buyer, and a multi-game buyer to become a season ticket holder.?
The ClickZ Connected Marketing Awards, given annually, are designed to recognize brands and organizations that have embraced innovation, creativity, and interactivity to connect with their audiences - and drive results.
About ClickSquared:
ClickSquared is a leading provider of cross-channel marketing software and services. With innovative offerings ranging from self-service campaign management to fully managed customer engagement and loyalty programs, ClickSquared?s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world?s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company?s web site at http://www.clicksquared.com or via the links below:
Twitter: http://www.twitter.com/clicksquared
Facebook: http://www.facebook.com/clicksquared
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