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Wednesday, 25 January 2012

ClickSquared Webinar Reveals a Ground-Breaking Survey by The Relevancy Group: Connecting Campaign Management Across Channels: Marketing Best Practices to Achieve Results

Boston, MA (PRWEB) July 12, 2011

Who:????ClickSquared Senior Vice President, Dan Smith and David Daniels, CEO, The Relevancy Group

When:????Wednesday, July 13th from 1:00-2:00 p.m. ET

Why:????David and Dan will deliver, ?Connecting Campaign Management Across Channels?, a survey that uncovers opportunities for marketing practitioners to improve cross-channel marketing efforts and achieve superior results. The webinar will provide new insights on the most widely used marketing tactics and why they might not be the best marketing tactics; strategies to centralize marketing data and establish a shared understanding of customers; the culture of marketing and the impediments to cross-channel success; how cloud-based marketing applications are improving the efficiency and effectiveness of marketing organizations.

Registration:????http://f.clicksquared.com/C2F_SalesForce/o_2409CZS7c$ .aspx; or call 857-246-7619.

About ClickSquared:

ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared?s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world?s best-known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Dr. Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information, visit the company?s web site at http://www.clicksquared.com.

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ClickSquared Edges Digital Natives as Alternative to Marketing Service Providers According to Independent Research Firm

Boston, MA (PRWEB) July 19, 2011

ClickSquared, a leader in cross-channel cloud marketing solutions, announced today its recognition in the Forrester Research, Inc. report, ?US Database Marketing Service Providers: Alternatives to Consider,? released on July 13. The report, a follow-up to the ?The Forrester Wave?: US Database Marketing Service Providers, Q1, 2011,? focuses on ?smaller and emerging players [that] offer compelling hosted marketing database services.?

The report declares that ClickSquared has edged ?ahead of the digital pack? through its combined top score in the categories of database management; execution and fulfillment; analytics; creative services; and strategy and consulting services. Specific to its execution and fulfillment capabilities, Forrester noted ClickSquared?s ?integrated attribution within [its] campaign management solution.?

According to the report, ?there are myriad reasons why firms choose to work with alternate vendors. Cost considerations, subject-matter expertise, or a limited need for high-level data processing are just a few.? Firms seek ?digital natives?, a subcategory of providers which includes ClickSquared, for ?their ability to manage complex preference centers, fast-turn list pulls, and multichannel digital measurement. Firms in this category emphasize digital channels ? especially email ? but also offer varying degrees of offline services.?

?ClickSquared?s ?innovative approaches to emerging media? noted in the report reflects the capabilities we offer beyond email and direct mail to orchestrate analytics-driven customer engagement strategies extending across the mobile, web and social channels,? said Wayne Townsend, CEO of ClickSquared. ?We?re very pleased to see Forrester highlight unique capabilities like clickSHARE, which marries social media and identifiable customer data through user-created content and customer opt-in. Continued product innovations of this kind are driving our clients? success and improving the return on their cross-channel marketing investment.?

Other ?digital natives? mentioned in the report include Digitas, ExactTarget, Responsys, and Tribal DDB.

ClickSquared has helped to build some of the world?s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company?s web site at http://www.clicksquared.com or via the links below:

Twitter: http://www.twitter.com/clicksquared

Facebook: http://www.facebook.com/clicksquared

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ClickSquared Tackles Tough Cloud Marketing Questions in Compelling Podcast Featuring Independent Research Firm

Boston, MA (PRWEB) August 08, 2011

ClickSquared today announced the availability of a podcast that includes revealing information about cloud (SaaS) marketing solutions. The podcast, featuring Suresh Vittal, vice president, practice leader for customer intelligence at Forrester Research Inc., addresses the distinctions between multi-channel and cross-channel marketing, highlights the key capabilities to seek in a marketing platform and underscores the importance of working with a vendor that can effectively manage an organization?s marketing database.

?The insight and perspective Suresh provides drives home the necessity to closely examine your organization?s needs before choosing a marketing platform,? said Dan Smith, senior vice president of marketing, ClickSquared. ?He cuts through the noise to explain the difference between hosted software and true cloud offerings, helping marketers to understand the pros and cons of each. Marketers come away with a rich understanding of the realities of cloud marketing platforms, and the benefits they can bring.?

The podcast also details the platform capabilities a marketer should look for to satisfy their cross-channel marketing needs. Among other requirements Mr. Vittal stated in the podcast: ??the marketing platform [should] be able to process a whole host of complex business rules to be able to decide which direction to take the conversation and how to process the responses so they?re relevant to the customer at any given time.?

The discussion also includes Vittal?s perspective on data management, an important topic for organizations struggling to manage an ever-increasing amount of data from a growing number of marketing channels. While cloud marketing platforms don?t eliminate the need for rigorous data hygiene practices, marketing in the cloud does mean that many common data management challenges are solved by the vendor?s tools and accompanying data management service offerings.

To download the full podcast, please go to: http://www.clicksquared.com/conversation-forrester-analyst-suresh-vittal.

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ClickSquared Receives Honorable Mention From ClickZ Connected Marketing Awards

Boston, Mass. (PRWEB) August 24, 2011

ClickSquared, a premier provider of cross-channel marketing software and services, today announced that it received an Honorable Mention for ClickZ?s Connected Marketing Awards 2011. The submission, titled ?Miami Dolphins' Swim with the Big Fish Thanks to Relevant Email Marketing,? highlighting a campaign in which Dolphins players? jerseys were personalized with individual fan names, garnered the accolade in the Email Marketing category.

Working with ClickSquared enabled the Miami Dolphins to create highly targeted and personalized fan communications, as well as execute lifecycle-based marketing programs based on individual fan preferences to increase fan engagement, engender fan loyalty and drive increased ticket, merchandise and sponsorship revenue.

?We wanted to engage with each fan in an individually meaningful way. Our goal was to create a complete ?fan experience? from the minute they purchased their tickets to the time they left the stadium,? said George Torres, senior director, marketing and communications, Miami Dolphins. ?ClickSquared helped us to create more personalized fan communications and provide individually relevant offers that increased the effectiveness of our e-campaigns. The result was email open rates of 20% to 30% and 30% to 50% click-through rates with some click-throughs as high as 70% among season ticket holders.?

?We are honored to be recognized by ClickZ for email marketing, which underscores our ability to deliver targeted, effective, relevant messages to each and every fan on behalf of the Miami Dolphins,? said Daniel Smith, senior vice president of marketing at ClickSquared. ?With the Dolphins, the real lesson was understanding who the engaged fans were, who the casual fans were, and how to migrate fans to different levels of participation. We wanted to encourage a single game purchaser to evolve to a multi-game buyer, and a multi-game buyer to become a season ticket holder.?

The ClickZ Connected Marketing Awards, given annually, are designed to recognize brands and organizations that have embraced innovation, creativity, and interactivity to connect with their audiences - and drive results.

About ClickSquared:

ClickSquared is a leading provider of cross-channel marketing software and services. With innovative offerings ranging from self-service campaign management to fully managed customer engagement and loyalty programs, ClickSquared?s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

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ClickSquared Names Sadeghpour Head of Worldwide Sales

Boston, MA (PRWEB) September 26, 2011

ClickSquared, a global provider of cross-channel marketing software and services, today announced the appointment of veteran sales executive Michael F. Sadeghpour to lead worldwide sales. Sadeghpour recently held senior sales executive roles at Grand Circle Travel and Forrester Research.

?As we continue our growth and bring new product offerings to market, Mike will be instrumental in helping us grow our sales force and develop new channel relationships,? said Wayne Townsend, CEO, ClickSquared. ?His industry knowledge and proven track record will enable him to quickly add value to our sales efforts. As we ready ourselves to launch a new cloud-based offering, the timing couldn?t be better to have someone with Mike?s talent and experience join the ClickSquared team.?

In this position, Sadeghpour will develop and lead ClickSquared?s global sales team, helping the company further accelerate its growth.

Most recently, Sadeghpour was executive vice president of sales and service for Grand Circle Travel, a leader in international travel and adventure with more than 35 offices throughout Africa, the Americas, Asia, Europe, and the South Pacific. In this role, he established a number of new initiatives and specialized sales teams, resulting in dramatically increased sales conversion rates.

Previously, Sadeghpour worked for Forrester Research as vice president of North American sales. As vice president, Sadeghpour oversaw North American sales operations, including the management of eight sales directors and a total staff of 200.

Sadeghpour also spent three years as founder and CEO of Regenerate, a provider of performance training programs and business consulting services.

Sadeghpour earned his M.S. in industrial psychology and his B.S. in communications from Rensselaer Polytechnic Institute in Troy, New York.

About ClickSquared:

ClickSquared is a global provider of cross-channel marketing software and services. With innovative offerings ranging from self-service campaign management to fully managed customer engagement and loyalty programs, ClickSquared?s pioneering cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world?s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:

Twitter: http://www.twitter.com/clicksquared

Facebook: http://www.facebook.com/clicksquared

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ClickSquared Selected as One of the Top 250 Private Companies Globally for AlwaysOn?s Global 250

Boston, MA (PRWEB) September 27, 2011

ClickSquared, a global provider of cross-channel marketing software and services, today announced that AlwaysOn has selected ClickSquared as one of seventeen companies recognized in the ?Enablers and Devices? category for its Global 250. AlwaysOn Global 250 recognizes the top emerging companies in the Global Silicon Valley that are demonstrating significant market traction and pursuing game-changing technologies in digital media, mobile, social media, cloud and SaaS computing.

The AlwaysOn Global 250 winners were selected from thousands of domestic and international technology companies that were nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team then conducted a rigorous three-month selection process to finalize the 2011 list. ClickSquared was recognized in the ?Enablers and Devices? category.

?We are honored to be selected for inclusion AlwaysOn?s Global 250,? said Dan Smith, senior vice president marketing at ClickSquared. ?Recognition like this highlights ClickSquared?s unique ability to orchestrate cross-channel customer dialogs across the email, mobile, web and social channels and impact our clients? bottom line. Our ongoing investment to offer enterprise-class marketing software in the cloud is enabling our clients? success and improving the return on their cross-channel marketing programs.?

"This year's AlwaysOn Global 250 are companies driven by the biggest mega-trends, including the accelerating growth of mobile users, cloud computing, and SaaS offerings, globalization, and the socialization of commerce, and basically everything online," says Tony Perkins, founder and editor of AlwaysOn. "This year's winners clearly represent some of the highest-growth opportunities we've seen in the private company marketplace in the history of the global Silicon Valley."

ClickSquared has helped to build some of the world?s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:

Twitter: http://www.twitter.com/clicksquared

Facebook: http://www.facebook.com/clicksquared

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ClickSquared Hosts Second Annual Cross-Channel Marketing Summit

Boston, MA (PRWEB) September 28, 2011

ClickSquared, a global provider of cross-channel marketing software and services, hosted its second annual Cross-Channel Marketing Summit on September 15th in Boston. Kicking off the one-day client summit, acclaimed author, business strategist, and a founding partner of Peppers & Rogers Group ? Martha Rogers ? presented ?Standing Up and Standing Out, Customer Experience Management and Trustability in the Multi-channel Firm.?

Attendees included senior leaders from across the banking, professional sports, travel and hospitality, retail and non-profit industries. Through client case studies shared by The Kraft Sports Group, The Leading Hotels of the World and other sessions, attendees shared ideas and gained deeper insight into how to fully leverage ClickSquared?s cloud marketing software to improve their marketing performance.

?We were thrilled with the turn-out and participation in our second annual Cross-Channel Marketing Summit. Attendees came away with a richer appreciation of the evolving discipline of cross-channel marketing and a practical understanding of best practices across topics ranging from campaign design and delivery to analysis and measurement,? said Wayne Townsend, CEO, ClickSquared.

The Summit also included a preview of ClickSquared?s highly anticipated cloud marketing platform, The Cross-Channel Marketing Hub, which will be officially launched at the Direct Marketing Association?s annual event in early October. The Hub includes an enterprise-class campaign management capability that allows marketers to enjoy the convenience and cost-efficiencies of the cloud. Attendees provided enthusiastic feedback and are looking forward to using The Hub to accelerate their marketing efforts and further improve their marketing results.

ClickSquared has helped to build some of the world?s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:

Twitter: http://www.twitter.com/clicksquared

Facebook: http://www.facebook.com/clicksquared

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