ClickSquared Edges Digital Natives as Alternative to Marketing Service Providers According to Independent Research Firm

Boston, MA (PRWEB) July 19, 2011

ClickSquared, a leader in cross-channel cloud marketing solutions, announced today its recognition in the Forrester Research, Inc. report, ?US Database Marketing Service Providers: Alternatives to Consider,? released on July 13. The report, a follow-up to the ?The Forrester Wave?: US Database Marketing Service Providers, Q1, 2011,? focuses on ?smaller and emerging players [that] offer compelling hosted marketing database services.?

The report declares that ClickSquared has edged ?ahead of the digital pack? through its combined top score in the categories of database management; execution and fulfillment; analytics; creative services; and strategy and consulting services. Specific to its execution and fulfillment capabilities, Forrester noted ClickSquared?s ?integrated attribution within [its] campaign management solution.?

According to the report, ?there are myriad reasons why firms choose to work with alternate vendors. Cost considerations, subject-matter expertise, or a limited need for high-level data processing are just a few.? Firms seek ?digital natives?, a subcategory of providers which includes ClickSquared, for ?their ability to manage complex preference centers, fast-turn list pulls, and multichannel digital measurement. Firms in this category emphasize digital channels ? especially email ? but also offer varying degrees of offline services.?

?ClickSquared?s ?innovative approaches to emerging media? noted in the report reflects the capabilities we offer beyond email and direct mail to orchestrate analytics-driven customer engagement strategies extending across the mobile, web and social channels,? said Wayne Townsend, CEO of ClickSquared. ?We?re very pleased to see Forrester highlight unique capabilities like clickSHARE, which marries social media and identifiable customer data through user-created content and customer opt-in. Continued product innovations of this kind are driving our clients? success and improving the return on their cross-channel marketing investment.?

Other ?digital natives? mentioned in the report include Digitas, ExactTarget, Responsys, and Tribal DDB.

About ClickSquared:

ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared?s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world?s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company?s web site at http://www.clicksquared.com or via the links below:

Twitter: http://www.twitter.com/clicksquared

Facebook: http://www.facebook.com/clicksquared

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ClickSquared Tackles Tough Cloud Marketing Questions in Compelling Podcast Featuring Independent Research Firm

Boston, MA (PRWEB) August 08, 2011

ClickSquared today announced the availability of a podcast that includes revealing information about cloud (SaaS) marketing solutions. The podcast, featuring Suresh Vittal, vice president, practice leader for customer intelligence at Forrester Research Inc., addresses the distinctions between multi-channel and cross-channel marketing, highlights the key capabilities to seek in a marketing platform and underscores the importance of working with a vendor that can effectively manage an organization?s marketing database.

?The insight and perspective Suresh provides drives home the necessity to closely examine your organization?s needs before choosing a marketing platform,? said Dan Smith, senior vice president of marketing, ClickSquared. ?He cuts through the noise to explain the difference between hosted software and true cloud offerings, helping marketers to understand the pros and cons of each. Marketers come away with a rich understanding of the realities of cloud marketing platforms, and the benefits they can bring.?

The podcast also details the platform capabilities a marketer should look for to satisfy their cross-channel marketing needs. Among other requirements Mr. Vittal stated in the podcast: ??the marketing platform [should] be able to process a whole host of complex business rules to be able to decide which direction to take the conversation and how to process the responses so they?re relevant to the customer at any given time.?

The discussion also includes Vittal?s perspective on data management, an important topic for organizations struggling to manage an ever-increasing amount of data from a growing number of marketing channels. While cloud marketing platforms don?t eliminate the need for rigorous data hygiene practices, marketing in the cloud does mean that many common data management challenges are solved by the vendor?s tools and accompanying data management service offerings.

To download the full podcast, please go to: http://www.clicksquared.com/conversation-forrester-analyst-suresh-vittal.

About ClickSquared:

ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared?s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world?s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company?s web site at http://www.clicksquared.com or via the links below:

Twitter: http://www.twitter.com/clicksquared

Facebook: http://www.facebook.com/clicksquared

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New Cheapism.com Research Finds Quality Cheap Laptops for Consumers on a Budget

New York, NY (PRWEB) September 27, 2011

Many laptops carry hefty price tags, but a new buying guide by Cheapism.com -- a review site dedicated to finding quality low-cost products -- identifies the top cheap laptops costing less than $ 650. Four laptops rose to the top of the list based on their technical specs and analysis of performance reviews. Frugal shoppers will fall for the Lenovo IdeaPad V570, with its super-fast system and generous memory and hard drive. The Toshiba Satellite L745-S4210 impresses with six-plus hours of battery life and a quick processor. The Dell Vostro V131 offers even better battery life -- more than eight hours in expert testing. The HP Pavilion g6-1a69 is a good basic laptop that gets the job done well with few complaints from users.

Cheapism?s top picks contain must-have features and reflect expert performance evaluations. The number of configurations can be daunting, so Cheapism breaks down all the critical technical specs. The best cheap laptops, the Lenovo IdeaPad V570 and the Toshiba Satellite L745-S4210, boast powerful Intel processors, 4GB to 6GB of memory, 640GB hard drives, and extended battery life. Subpar memory and hard drive space and excessive bloatware consign the Dell Inspiron 14R to the bottom of the list along with the Gateway NV55C38u, which comes with a bare minimum 2GB of RAM. Laptop reviews indicate that consumers care about overall performance on daily tasks, gaming ability, and battery life. Users also want comfortable keyboards and responsive touchpads. All the models on the list meet or exceed expectations on these matters but generally disappoint in the audio department.

Learn more about how to save money on laptops and other computers on Cheapism's blog, which features a roundup of the cheapest computers.

Follow Cheapism on Twitter, Facebook, and Foursquare.

About Cheapism.com

Called by The New York Times ?a Consumer Reports for the cheap,? Cheapism.com is a review site that serves consumers on a budget who want the best value for their money. Cheapism is the only review site that focuses exclusively on low-price products, a part of the market often overlooked by experts.

Contact

Max Levitte

212-721-4530

max(at)cheapism(dot)com

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