ClickSquared today announced the availability of a podcast that includes revealing information about cloud (SaaS) marketing solutions. The podcast, featuring Suresh Vittal, vice president, practice leader for customer intelligence at Forrester Research Inc., addresses the distinctions between multi-channel and cross-channel marketing, highlights the key capabilities to seek in a marketing platform and underscores the importance of working with a vendor that can effectively manage an organization?s marketing database.
?The insight and perspective Suresh provides drives home the necessity to closely examine your organization?s needs before choosing a marketing platform,? said Dan Smith, senior vice president of marketing, ClickSquared. ?He cuts through the noise to explain the difference between hosted software and true cloud offerings, helping marketers to understand the pros and cons of each. Marketers come away with a rich understanding of the realities of cloud marketing platforms, and the benefits they can bring.?
The podcast also details the platform capabilities a marketer should look for to satisfy their cross-channel marketing needs. Among other requirements Mr. Vittal stated in the podcast: ??the marketing platform [should] be able to process a whole host of complex business rules to be able to decide which direction to take the conversation and how to process the responses so they?re relevant to the customer at any given time.?
The discussion also includes Vittal?s perspective on data management, an important topic for organizations struggling to manage an ever-increasing amount of data from a growing number of marketing channels. While cloud marketing platforms don?t eliminate the need for rigorous data hygiene practices, marketing in the cloud does mean that many common data management challenges are solved by the vendor?s tools and accompanying data management service offerings.
To download the full podcast, please go to: http://www.clicksquared.com/conversation-forrester-analyst-suresh-vittal.
About ClickSquared:
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared?s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world?s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company?s web site at http://www.clicksquared.com or via the links below:
Twitter: http://www.twitter.com/clicksquared
Facebook: http://www.facebook.com/clicksquared
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