ClickSquared Webinar Reveals a Ground-Breaking Survey by The Relevancy Group: Connecting Campaign Management Across Channels: Marketing Best Practices to Achieve Results

Boston, MA (PRWEB) July 12, 2011

Who:????ClickSquared Senior Vice President, Dan Smith and David Daniels, CEO, The Relevancy Group

When:????Wednesday, July 13th from 1:00-2:00 p.m. ET

Why:????David and Dan will deliver, ?Connecting Campaign Management Across Channels?, a survey that uncovers opportunities for marketing practitioners to improve cross-channel marketing efforts and achieve superior results. The webinar will provide new insights on the most widely used marketing tactics and why they might not be the best marketing tactics; strategies to centralize marketing data and establish a shared understanding of customers; the culture of marketing and the impediments to cross-channel success; how cloud-based marketing applications are improving the efficiency and effectiveness of marketing organizations.

Registration:????http://f.clicksquared.com/C2F_SalesForce/o_2409CZS7c$ .aspx; or call 857-246-7619.

About ClickSquared:

ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared?s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world?s best-known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Dr. Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information, visit the company?s web site at http://www.clicksquared.com.

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Scandinavian publisher teams up with Kamera to launch 3 web TV channels

Stockholm (PRWEB) September 10, 2006

Mobile and web TV provider Kamera has signed a deal with the leading Norwegian magazine publisher Hjemmet Mortensen, which sees Kamera producing three web TV channels for the Scandinavian media company.

The first web TV channel to be green lit is ?Vi Menn? (http://www.vimenn.com), the number one men?s magazine in Norway, which is to be launched September 2006.

?Vi Menn?is the leading Norwegian magazine for men, with a weekly circulation of 94,000 copies. Over the last few years its website has become increasingly important for both its readers and advertisers. Now, a blue-chip Web TV channel is added to the magazine?s offering, with daily entertainment news and in-house produced content.

?Television is no longer a one-way medium where only the major broadcasters control the means to push content into homes. In fact online video is really exploding. Vimenn.com has now adopted video to reach their audience. With the support from Kamera, a lot of the content is now developed to reach consumers in a multi-platform environment,?says Espen Agdestein, VP of HM Interaktiv.

The business model for Kamera?s Web TV offering is based on a unique charge-per-stream model, which allows publishers to launch and manage Web TV channels at very low risk. Both Kamera and the publisher have a vested interest in attracting users to the site, and online advertising rates are such, that the venture quickly becomes commercially viable and profitable for both parties.

?We?re proud to have Hjemmet Mortensen onboard as customers. So far we?ve delivered Web TV exclusively to news brands online. Co-operating with Norway?s finest magazine publisher is an important breakthrough for us in this sector?, says Henrik Eklund, CEO of Kamera.

In order to help publishers to launch Web TV, Kamera has designed a comprehensive package including video content, video player interface, hosting and advertising platform.

?We see a strong demand among online publishers for Web TV. Advertisers have finally realised that it provides a cost-efficient advertising opportunity. Our web TV package allows publishers to capitalize on this development with no time-lags,? says Henrik Eklund, CEO of Kamera.

Scandinavian mobile specialist Kamera, set up in 1998, is one of the leading players in mobile and online video content distribution. Its advanced technical platform, global approach to content delivery and production, and savvy marketing expertise make Kamera a major player in the new generation of media companies.

?Vi Menn? TV can be found at: http://www.vimenn.com

About Kamera:

http://www.kamera.com


Kamera, established in 1998, packages and distributes TV channels for online and mobile distribution. Together with the world?s leading news agency, Associated Press (AP), Kamera has developed video services within news and entertainment. Kamera is based in Stockholm and has launched Mobile TV/video services with 20 mobile networks worldwide, including Vodafone, 3, Singtel, and MTN.

About Hjemmet Mortensen:

http://www.hm-media.no


Hjemmet Mortensen is Norway's largest publisher of magazines and weeklies. The company also has a firm footing in the Swedish and Finnish market. Group operating revenues totalled NOK 1.652,3 million in 2005. Profit before tax came to NOK 277,9 million. The new media focus is anchored in HM Interaktiv, which grows rapidly.

For further information please contact:

Henrik Eklund, CEO Kamera

Tel: +46 (0)736 - 25 76 06

http://www.kamera.com

Espen Agdestein, VP HM Interaktiv

Tel: +47 22 58 58 95

Mob: +47 92 25 50 93

Sarah Horner, MediaVision

Intl. PR for Kamera

Tel : +34 91 622 16 93

Mob : + 34 69 66 52 146

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