"Guys, we need to overhaul our entire product concept", declared Dave King, one of the creators of Solotion For Men. Six months prior to the declaration, his startup company had invested a substantial amount of capital in developing a premium unscented aftershave lotion that was already slated for release.
"I thought he'd lost his mind when he suggested we turn our aftershave lotion into a men's 'solo time' lotion", one of the partners lamented, "but then he challenged us to name a single product we've used that was neither a feminine lubricant or a skin moisturizer. As you would expect, our conversation digressed into a candid listing of off-brand products we've tried in the past. It didn't take long to reach the conclusion that we could not name a single 'solo time' product that was developed specially for men."
Their premium aftershave lotion underwent an extensive redesign for its new dedicated purpose. "We refocused entirely on creating the right tool for the job. It took six more months to formulate a precise solution, but it was worth it", Dave explained. "We crafted a breakthrough product for the modern man, and it is perfectly engineered from the inside out. For example, we recognized that businessmen travel, so we had a bottle specifically fabricated to meet TSA guidelines. We also designed an urbane label that fits confidently among other men's care products. Solotion For Men belongs on the mature isle at CVS, not behind the beaded curtain at Ricky's."
In late August 2011, they silently launched Solotion For Men's website. With minimal advertising effort, the orders started pouring in. "We assumed our product wasn't very social-media friendly", admits Dave, "so we didn't even publish a Facebook page." By September, they were having trouble keeping up with orders, so they established a fulfillment and distribution deal with the mega-retailer, Amazon.com.
When asked to explain Solotion For Men's sudden popularity, Dave replied, "We crafted an exceptional gentlemen's product that is guaranteed to give men a superior experience. That's the key to our success".
For media inquiries, please contact:
Dave King
Genature Labs, LLC
dave(at)genaturelabs(dot)com
For more information, visit http://www.SolotionForMen.com
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