The Right Tool For The Job: Private Label Aftershave Lotion is Reinvented to Become Gentlemen's Product for Men's Favorite Leisure Activity

New York, NY (PRWEB) December 15, 2011

"Guys, we need to overhaul our entire product concept", declared Dave King, one of the creators of Solotion For Men. Six months prior to the declaration, his startup company had invested a substantial amount of capital in developing a premium unscented aftershave lotion that was already slated for release.

"I thought he'd lost his mind when he suggested we turn our aftershave lotion into a men's 'solo time' lotion", one of the partners lamented, "but then he challenged us to name a single product we've used that was neither a feminine lubricant or a skin moisturizer. As you would expect, our conversation digressed into a candid listing of off-brand products we've tried in the past. It didn't take long to reach the conclusion that we could not name a single 'solo time' product that was developed specially for men."

Their premium aftershave lotion underwent an extensive redesign for its new dedicated purpose. "We refocused entirely on creating the right tool for the job. It took six more months to formulate a precise solution, but it was worth it", Dave explained. "We crafted a breakthrough product for the modern man, and it is perfectly engineered from the inside out. For example, we recognized that businessmen travel, so we had a bottle specifically fabricated to meet TSA guidelines. We also designed an urbane label that fits confidently among other men's care products. Solotion For Men belongs on the mature isle at CVS, not behind the beaded curtain at Ricky's."

In late August 2011, they silently launched Solotion For Men's website. With minimal advertising effort, the orders started pouring in. "We assumed our product wasn't very social-media friendly", admits Dave, "so we didn't even publish a Facebook page." By September, they were having trouble keeping up with orders, so they established a fulfillment and distribution deal with the mega-retailer, Amazon.com.

When asked to explain Solotion For Men's sudden popularity, Dave replied, "We crafted an exceptional gentlemen's product that is guaranteed to give men a superior experience. That's the key to our success".

For media inquiries, please contact:

Dave King

Genature Labs, LLC

dave(at)genaturelabs(dot)com

For more information, visit http://www.SolotionForMen.com

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HYPNOTIZER ANNOUNCES LAUNCH OF HYPNOTIZER.EDITOR? 1.0: INNOVATIVE SOFTWARE COMPANY CREATES FINAL PRODUCT IN WORLD?S FIRST COMPLETE INTERACTIVE STREAMING VIDEO SOLUTION

(PRWEB) March 8, 2001

Hypnotizer, a trailblazer in interactive streaming video technology, announced this morning the release of the final version of its authoring tool for interactive streaming videos, hypnotizer.editor?. The Editor is part of hypnotizer.suite?, which is available now.

hypnotizer.editor? allows web designers to overlay any sort of interactive content (banners, buttons, menus, etc.) onto a video frame itself, making possible a whole new sort of media convergence. The software is both easy-to-use (WYSIWYG) and compatible with all streaming video formats (Windows Media Player?, RealPlayer? and Quicktime?). The Editor is the final software of the three that make up hypnotizer.suite? to be ready for use. The others are hypnotizer.player?, a plug-in to the existing video players which is available for free download on the company?s website, and hypnotizer.server?, which works alongside the video server to deliver the interactive elements created by hypnotizer.editor?. hypnotizer.server? is already hosted by Uunet, a major ISP.

Release 1.0 of hypnotizer.editor? includes functions that allow designers to import a video background, Add and Modify overlays with a simple click and drag, Add events, Create & Edit scenes and Preview productions. In addition, version 1.0 has several improvements over the Beta version. Among these improvements: a new professional looking graphic interface and a new Publish function that allows designers to publish their creations on the Internet with just one click. ?Since December 15, the beta version of the Editor has been downloaded by almost 300 web agencies and content providers,? said Cyril Leclerc, Product Marketing Director. ?We have received overwhelmingly positive feedback from companies who are already using the product. This has enabled us to test and perfect hypnotizer.editor 1.0 while working with our clients on their own new productions.?

In addition to these 300 Beta Testers, the company has signed up over 80 Partners ? among them are web agencies and streaming companies like Rare Medium(UK), Wheel(UK), Framfab(Sweden), Unit.net(Swiss), Kamera(Sweden), Resco(Sweden), Lagardere Active Broadband(France) and Perfect Technologies(France).

hypnotizer.editor? is available for download on the company?s website and can be used for free during a 20-day trial period, after which time it will cost ?390. Special promotional offers are also available on the site.

-ENDS-

Notes for editors:

Hypnotizer was founded in October 1999 with the aim of creating a major technology that merged the possibilities of video and the Internet. The company?s board received US$ 4m in investment to finalize the development of a software that would revolutionize broadband streaming video by making it fully interactive ? this was hypnotizer.suite?. The company now has offices in Paris, New York, London and San Francisco.

For further Hypnotizer press information, please contact:

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Anderson Power Product Solar SPEC Pak?

Sterling, MA (PRWEB) January 15, 2012

Anderson Power Products? (APP), a leader in high power interconnect solutions, is proud to announce that Solar SPEC Pak? is the first multi-pin connector to meet the photovoltaic industry requirements specified in UL 6703A, passing the same harsh environmental tests used to qualify solar panels.

Solar SPEC Pak? has power handling capabilities up to 1000 volts and features a locking latch that complies with NEC 2008 section 690.33(C) requirements. Designed for wire to wire applications, Solar SPEC Pak? is capable of handling up to 4 individual lines which reduces the number of traditional connectors needed in solar applications, minimizing the amount of space needed while lowering installation costs.

The Solar SPEC Pak?, IP68 rated shell has a flammability rating of UL 94 V-0 and a weatherability rating of F1 per UL 746C. The housing is touch-safe per UL 1977 when used with Fingerproof Powerpole? housing and has a temperature range of -40? to 105?C (-40? to 221?F).

The core Powerpole? technology within the Solar SPEC Pak? shell is proven, reliable and cost effective. The Solar SPEC Pak? will hold up to 4 Powerpole? power contacts, 16 signal contacts or a combination of both. Individually, the power contacts are rated to 40 amps and are capable of handling wire sizes of 20 to 10 AWG (0.50 to 4 mm?).

Ground contacts are First Mate/Last Break in accordance with NEC 2008 and can occupy any of the connectors 4 positions. Contact housings, both finger proof and standard, are available in a wide array of colors offering color-coding options and design flexibility. The combination of housings, power, ground and signal, that can be installed in a user determined configuration, provide thousands of design options for the most demanding applications.

For more information about Solar SPEC Pak?, SPEC Pak? connectors, Powerpole? contacts and more innovative Anderson Power Products connectors please visit http://www.andersonpower.com.

About Anderson Power Products?

Anderson Power Products? is a leader in developing high quality, low cost, power interconnect solutions for industries including: Back Up Power Systems, Electrical Vehicles, UPS Systems, Telecommunications High-Technology Devices and Alternative Energy Solutions. Headquartered in Sterling, MA, Anderson Power Product?s facility is ISO 9001:2008 certified and uses automated manufacturing to offer uncompromising quality. In addition, APP operates a distribution and assembly facility in Warrington, England to provide support for their European customers, as well as three Asia Pacific facilities: Shenzhen, China, Shatin Hong Kong and Taichung City 407, Taiwan (R.O.C.).

APP? connectors are available through their authorized distributor network or direct from the factory. For further information about the company and its products, call 978-422-3600 or visit http://www.andersonpower.com.

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