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Wednesday, 25 January 2012

The Relevancy Group Survey Reveals Top Priorities For Marketers in 2011; 69% Report That They Would Like To Be Using A Cross-Channel Campaign Management Suite

Boston, MA (PRWEB) July 26, 2011

ClickSquared today announced results from The Relevancy Group survey, ?The Connected Marketing Campaign Management Imperative.? The survey, conducted with over 360 U.S. marketers reveals their top priorities for 2011.

According to the ClickSquared-sponsored survey conducted in April and May 2011, the top three priorities for marketers include: improving segmentation and targeting, integrating into social channels and leveraging social data; and increasing relevancy via dynamic content.

?The information gleaned from marketers across the country tells us an interesting story about where the market is today and where it is headed. Today?s marketers are often working in silos, seldom sharing best practices or customer data across their organizations,? said David Daniels, co-founder and CEO, The Relevancy Group. ?Marketers are searching for a way to better aggregate customer data and improve communication. A single-source campaign management suite is the best way to achieve this, but only a small fraction of the industry has adopted this approach.?

Only 7% of survey respondents are currently using a single campaign management software suite to connect channels and customer data. However, 69% report interest in switching to a single campaign management suite.

Other survey findings reveal that marketers are creating an inconsistent customer experience, and are working in chaotic marketing cultures that fail to share customer information. Seventy-two percent of respondents do not tightly coordinate marketing programs across all channels; 71% reported they do not manage cross-channel contact frequency; and 67% said there is a lack of central ownership of marketing across channels.

?The results of The Relevancy Group survey confirm what we have been witnessing in the marketplace. Channel-specific marketing cultures needs to evolve to a more collaborative model -- enabled by a comprehensive cross-channel platform. Those marketers who are savvy enough to gain control of their customer data and employ consistent cross-channel customer-treatment rules inevitably come out on top,? said Dan Smith, senior vice president of marketing, ClickSquared. ?ClickSquared?s cross-channel cloud marketing platform enables the multi-dimensional customer understanding and cross-channel delivery capability that marketers clearly desire. We are pleased to learn that practitioners are embracing effective, orchestrated cross-channel customer dialog management and that they are seeking the advantages a cross-channel marketing automation platform such as Click 3G can provide.?

For more information on ?The Connected Marketing Campaign Management Imperative? survey, please contact, Erin Keefe, Tier One Partners, ekeefe(at)tieronepr(dot)com.

About ClickSquared:

ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared?s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world?s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company?s web site at http://www.clicksquared.com or via the links below:

Twitter: http://www.twitter.com/clicksquared

Facebook: http://www.facebook.com/clicksquared

About Relevancy Group:

The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization's relevance within the broader online economy. Leveraging their Connected Marketing Framework, The Relevancy Group provides market research and consulting services to help multi-channel marketers? further advance the adoption of best practices that embody relevance.

The Relevancy Group works with dozens of leading interactive marketing vendors and marketing organizations and acts as an advisor to industry associations including The Online Trust Alliance. For more information visit http://www.relevancygroup.com or via the links below,

Twitter http://www.twitter.com/relevancygroup

Twitter http://www.twitter.com/emaildaniels

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Global Machine Condition Monitoring Equipment Market to Reach US$2.4 Billion by 2017, According to New Report by Global Industry Analysts, Inc.

San Jose, CA (PRWEB) November 09, 2011

Follow us on LinkedIn - Machine condition monitoring assumes strategic significance within the manufacturing and process industries, whereby, integrity, productivity and reliability of a plant are ensured. Also referred to as asset health management, condition monitoring involves most of the expert monitoring techniques and strategic tools that help in decision making process. Given its role in maintaining capital assets in good form, the market prospects for machine condition monitoring equipment has long been influenced by capital investments in key end-use industries such as chemicals, petrochemicals, pulp & paper, metals, and heavy equipment manufacturing, among others. Growing prominence of plant asset management and the manufacturers? drive towards optimizing productivity and efficiency of plant assets have been driving demand for machine conditioning monitoring equipment over the years. Focus on asset utilization, and need to eliminate possible machinery breakdowns, which can potentially lead to unnecessary maintenance costs also fuelled rapid adoption of machine condition monitoring equipment.

The growing importance of Machine Condition Monitoring Equipment can be put to perspective by the fact that the market continued to register steady growth in demand even amidst the recent economic recession, which affected most of the other industrial equipment markets. Growing importance of predictive maintenance programs, especially so, against a backdrop of tight liquidity, which adds pressure on cost efficiency and justification of both fixed and variable expenses, provided much required boost to the adoption of machine conditioning monitoring equipment in a depressed economy. The need to reduce plant operating costs by reducing maintenance costs, optimizing maintenance activities during planned shutdowns and lowering the instances of unscheduled outages also provided business sense to invest in such equipment. Also, widespread postponement of new purchases of plant equipment lengthened the replacement cycle thus requiring additional maintenance of aging installed base of machines.

The market over the next few years will be driven by fast-paced technology developments and introduction of novel products. For instance, development of low-cost advanced condition monitoring equipment, integrated with quick processing functions, direct communication procedures, and improved software will attract tremendous opportunities for the market in coming years. Latest technology solutions, which help users cut costs and avoid costly downtime will also help lend traction to the market.

As stated by the new market research report on Machine Condition Monitoring Equipment, the US represents the largest regional market worldwide. Asia-Pacific represents the fastest growing regional market for machine conditioning monitoring equipment, with dollar sales from the region waxing at a CAGR of about 10.7% over the analysis period. Fast-paced infrastructure developments, and increasing manufacturing activity, which is especially fuelled by shifting of production bases from developed nations to low-cost destinations such as China and India, are primary factors driving growth in the market. Vibration Monitoring Equipment represents the largest product segment, while Thermography Equipment represents the fastest growing product segment, with annual dollar sales waxing at a CAGR of about 7.3% over the analysis period.

Major players in the marketplace include Azima DLI LLC, Br?el & Kj?r Vibro, ClampOn AS, Corrpro Companies, Inc., Data Physics Corporation, DLI Engineering Corp, Emerson Process Management, FLIR Systems, Inc., GE Energy, Honeywell Process Solutions, Fluke Corporation, ITT Corporation, Kittiwake Developments Limited, LumaSense Technologies, NEC Avio Infrared Technologies Co., Ltd., PCB Piezotronics Inc., Rockwell Automation, Inc., Rohrback Cosasco Systems, Scientific Monitoring, Inc., Shinkawa Electric Co., Ltd., SKF Condition Monitoring Inc., SPM Instrument AB, The Timken Company, among others.

The research report titled ?Machine Condition Monitoring Equipment: A Global Strategic Business Report? announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections (in US$ Millions) for major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific, Latin America and Rest of World. Product segments analyzed include Vibration Monitoring Equipment, Thermography Equipment, Lubricating Oil Analysis Equipment, and Corrosion Monitoring Equipment.

For more details about this comprehensive market research report, please visit ? http://www.strategyr.com/Machine_Condition_Monitoring_Equipment_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

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Worldwide Demand for C- and Ku-band Satellite Transponders (36-MHz TPEs) to Reach 7,840 by 2017, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) November 11, 2011

Follow us on LinkedIn - Despite being volatile in nature to an extent, the satellite industry, with its solid base, is slated to have strong growth potential, considering the fact that it forms an essential element in meeting major telecommunications service requirements. Technological advancements during the last few years greatly enhanced the compression technology. Enhanced compression technologies and digitalization have resulted in transmission of more content on each transponder, thereby restraining transponder demand. However, the boom in demand for digital satellite television and HDTV transmission has more than offset the restraining effect of digitalization. Consumer services, including last-mile broadband and DTH are slated to expand at a higher growth rate than infrastructure services, including ISP-to-backbone and trunk telephony services.

The global satellite transponder demand has remained buoyant despite the economic woes engulfing the world. Growing popularity of satellite TV, particularly in the developing countries, is the primary growth driver, and is supported by the introduction of high definition (HD) and other such bandwidth demanding applications. Emergence of higher bandwidth consuming 3D channels, with an average 40-50% higher capacity requirement is likely to provide a new thrust to the satellite transponder market. Market would also be driven by increasing demand for transponders from communications services sector, especially cellular backhaul, government communications and corporate communications. Apart from the aforementioned factors, other catalysts for demand growth include direct radio, consumer broadband Internet services, data services and mobile telephony.

As stated by the new market research report on Satellite Transponders, the Asia Pacific region continues to remain the largest regional market. Despite the gloomy economic conditions prevalent across the world, the Asia-Pacific satellite industry remains buoyant with transponder leasing revenues exhibiting an upward trend. Transponder utilization continues to rise, maintaining the momentum from the last five years. Intercontinental video transmissions and DTH TV, the primary growth drivers for the commercial communications satellite market, continue to record impressive growth rates owing to low penetration of pay TV across most of the region and the emergence of TV as a low-cost entertainment provider. DTH services in the region vary from country to country, mainly due to the fact that the region experiences widespread cultural diversity. The scenario necessitates domestic satellite operators to present customers with more regional TV channels. Investors and media companies from the developed world such as Western Europe and North America are thronging to the Asian market due to stagnant domestic demand.

In addition to television broadcasting, mobile telephony is also stimulating growth in the satellite market, with satellites being the most important link in transmission of voice as well as data across regions. Middle East and Africa are expected to grow at a CAGR of 6.35% over the analysis period. The market for Broadcast Applications is the largest end-use segment. Trunking and enterprise networks markets have been resilient to the global financial meltdown. Trunking Applications represents the fastest growing end-use segment with a CAGR of 5.0% over the analysis period, driven by introduction of new dedicated capacity.

Major players in the marketplace include Thales Alenia Space, APT Satellite Holdings Limited, Boeing Satellite Systems International, Inc., EADS Astrium, Eutelsat Communications, Horizon Satellite Services FZ LLC., Indian Space Research Organization, Intelsat (Luxembourg) S.A, Intersputnik International Organization of Space Communications, Lockheed Martin Commercial Space Systems, Loral Space & Communications Inc., NEC TOSHIBA Space Systems Ltd., Orbital Sciences Corp., Russian Satellite Communications Company, Satelites Mexicanos S.A. de C.V., SES S.A. and The Arab Satellite Communication Organization.

The research report titled "Satellite Transponders: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections in number of 36 Megahertz Transponder Equivalents (TPE) for end-use segments Broadcast Applications, Trunking Applications, Networking Applications, and Reserve Purposes, across geographic markets such as the North America, Europe, Asia, Latin America, and Middle East/Africa.

For more details about this comprehensive market research report, please visit ? http://www.strategyr.com/Satellite_Transponders_Market_Report.asp

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

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